ABC 77th Annual Convention Program (pdf)
Summary Schedule (pdf)
Registration
Exhibitor’s Area: 8:00 AM – 5:00 PM
Room: Salon C
7:00 AM – 8:00 AM
- Continental Breakfast
7:30 AM – 8:00 AM
- Newcomer’s Welcome
Room: Honolulu
8:00 AM – 9:45 AM
- Opening Session
Room: Salon A/B- Keynote Address
- Panel Discussion
10:00 AM – 10:25 AM
- The Origin of the “Intel Inside” Brand Communication Strategy
Yasuo Nakatani, Hosei University
Room: Salon B - Innovative Instructional Methods: Teaching Business Communication Through Theatre Technique
Sangeeta Shukla, Birla institute of Management Technology; Mukesh Chaturvedi, Birla institute of Management Technology
Room: Salon 3 - Engaging Your Students in the ABC Student Writing Contest
Traci Austin, Sam Houston State University
Room: Salon 2 - From Aloha to Talofa: Teaching Business Communication to the Pacific Islander Student
Ban Phung, Brigham Young University-Hawaii; Kali Fermantez, Brigham Young University-Hawaii
Room: Honolulu - A Study of Student Misuse of “You” in Formal Writing
Elwin Ralph Myers, Texas A&M University-Corpus Christi
Room: Milo IV - Applying The Claim Strategy In Business Writing
Debra Watkins, College of Biblical Studies; Marguerite Patricia Joyce, Belhaven University
Room: Kou - An Analysis of Communication Behaviors and Strategies in Intercultural Business Contexts: A Comparative Study of Individualism and Collectivism
Bertha Du-Babcock, City University of Hong Kong
Room: Salon 1 - Online Business Communication Classes as Preparation for Telecommuting: A Way for Students To Gain Both the Writing and Communication Skills Required for Working in a Virtual Environment
Ann Elizabeth Holms, UCSB and SBCC
Room: Milo V - The Bowmer Beam: A Case Study in Successful Crisis Communication
Marilyn A. Dyrud, Oregon Institute of Technology
Room: Salon A - Communicating Sustainability: Building and Rebuilding Corporate Reputation
Kristen Coco, United Nations Global Compact
Room: Milo III
10:00 AM -10:55 AM
- Qualitative Research Methods Panel, Sponsored by the ABC Research Committee
Geoffrey A. Cross, University of Louisville; Jennifer Veltsos, Minnesota State University-Mankato; Rebecca Pope-Ruark, Elon University
Room: Milo I
10:30 AM – 10:55 AM
- How to improve students’ reports and presentations with powerful and free software packages
John M. Penrose, San Diego State University
Room: Salon A - Do As I Say, But What Do I Do? Preference vs. Practice in Nonprofit Communication
Barbara Chambers, Texas Tech University; Grace Noyes, Texas Tech University
Room: Milo IV - CSR Reporting Among Top CSR Organizations in Thailand
Suwichit Chaidaroon, Nanyang Technological University
Room: Honolulu - The Executive Summary: The Ethical Dilemma Gets a New Twist
Teresa Taylor Sekine, Purdue University; Diana Brown, Purdue University
Room: Salon 2 - Evaluation of Communication Media in an Era of Social-Enabled Workplace Communication
Robert B. Mitchell, University of Arkansas at Little Rock
Room: Salon 1 - With an Eye Toward Industry: Acculturation into Workplace Literacy Through Client-Based Writing Projects
Caroline M. Cole, University of California, Berkeley
Room: Milo III - Social Marketing for Citizen Responsibility
Nadine A Yehya, American University of Beirut
Room: Milo V - Research on Business English Use in a Japanese Restaurant in Singapore
Toshiyuki Sakabe; Hisashi Naito
Room: Salon B
10:30 AM – 11:25 AM
- My Favorite Assignment, Session 1
Room: Salon 3
11:00 AM – 11:25 AM
- Hate It, Ignore It, and Curse It–But It’s Not Going Away: E-Mail and 10 Employer Expectations of New Hires
Mary Ellen Guffey, Los Angeles Pierce College and Cengage Learning; Joyce Staples, Bellevue College
Room: Salon 1 - Teaching Collaborative Research Projects that Prepare Students for Success in Today’s Increasingly Competitive Global Economy
Rebekka Andersen, University of California, Davis
Room: Milo I - The Performing Professor: Training Young Faculty to Inspire and Motivate Students in the Classroom
Patricia Bower, New York University
Room: Honolulu - The Role of Negotiation in Intercultural Communication
Iris I Varner, Illinois State University
Room: Kou - Developing Business Communication Skills Through a Content Based and System Thinking Focus – A Sustainable Approach To Develop Quality Business Communication Skills in Scholars Through Engagement
Annette Watkins, Curtin University
Room: Milo III - Revisiting Audience and Purpose: An analysis of an Ethos Dilemma in Students’ Business Memos
Yingqin Liu, Cameron University
Room: Milo V - Interdisciplinary Collaboration to Uncover the Potential of Pets in the Workplace to Enhance Communication and Reduce Stress
Randolph Tinsley Barker, Virginia Commonwealth University; Sandra Barker, Virginia Commonwealth University – Medical Campus
Room: Salon 2 - Ethical and Linguistic Considerations for U.S. Companies Doing Business in India?: A Focus on Communication Challenges
Anita Pandey, Morgan State University
Room: Milo IV
11:30 AM – 12:30 PM
- Plenary Session
Room: Salon 1, 2, 3 (Waikiki Ballroom)
12:30 – 2:00 PM
- Regional VP Luncheon
Room: Presidential Suite (Queen’s Suite)
12:30 PM – 2:00 PM
- Cengage Lunch: “Plugged In & Touch: Adding Technology to Reach New Destinations” (100 person limit)
- Lunch on your own
2:10 PM – 2:35 PM
- Making Invisible Work Visible and Required: Using Strategy Tables To Teach Business Writing
Patricia L Harms, UNC-Chapel Hill
Room: Salon A - Theme Teaching: A New Way to Give meaning to MBA Communication Classes
Ronald Ervin Dulek, University of Alabama
Room: Salon 3 - A Pedagogy for Developing Communication Advisors for Senior Managers: 25 years of a Master of Business Communication (MBC) Program
Michael C Porter, University of St. Thomas
Room: Salon B - Students and Sustainability: So Many Platforms, So Little Time
Teeanna Lee Rizkallah, California State University, Fullerton
Room: Milo III - A Tale of Two Facebooks: Pseudonyms and the Construction of Online Identity
Traci Austin, Sam Houston State University
Room: Milo V - Service Learning and Sustainability: Helping Students to Make a Difference While Building Professional Skills
Carol J Carter, LifeBound, LLC.
Room: Honolulu - Facebook and learning in Business Communication course
Jeffrey Mok, Nanyang Technological University
Room: Milo IV - Corporate Apologia in Annual Reports: A Follow-Up Study of “TARP Banks”
N. L. Reinsch, Georgetown University; Alan P. Mayer-Sommer, Mayer-Sommer
Room: Milo I
2:10 PM – 3:05 PM
- Food, Forests, and Fuel: Teaching Sustainability Business Communication in Hawai’i
Jim Henry, University of Hawai’i at MÄnoa; Karla Hayashi,University of Hawai’i at Hilo; Nori Tarui, University of Hawai’i at MÄnoa
Room: Kou - Making Horses Thirsty: Understanding Student Motivation to Learn
Jason Fremder, Cengage Learning
Room: Salon 2 - International Issues Committee
Room: Salon 1- Teaching Opportunities Outside Your Borders
Maryann T. Wysor, Georgia State University; Teresa Sekine, Purdue University; Bertha Du_Babcock, City University of Hong Kong - Making ABC a Learning Organization through International Research and Publication Collaboration
Bertha Du-Babcock, City University of Hong Kong; Naoki Kameda, Doshisha University
- Teaching Opportunities Outside Your Borders
2:40 PM – 3:05 PM
- Likability and Immediacy Behaviors: Implications in Business and Personal Communication Settings
Bob Stowers, The College of William and Mary; Randolph T. Barker, Virginia Commonwealth University
Room: Milo I - When Politics and Cause-Related Marketing Collide: Susan G. Komen versus Planned Parenthood
Rodney Andrew Carveth, Western New England Unversity
Room: Salon A - The Grinch Who Stole Facebook: Best Practices for Corporate Social Responsibility (CSR) & Social Media
Angela Adema Widgeon, Liberty University
Room: Milo IV - Kitty Could See Into the Future!! How Take Home Quizzes Allow Millennials to Connect with Textbook Content and Make Class Time More Fun!
Barbara L Sagara, Western Michigan University
Room: Milo III - Developing Social Networking Solutions to Improve Organizational Communication and Culture: A Service Learning Approach
Peter Cardon, University of Southern California
Room: Salon B - Group Work vs. Collaboration: What Makes for an Effective Collaborative Writing Task?
Stephen Bremner, City University of Hong Kong
Room: Honolulu - Teaching PowerPoint Reports: Helping Students Understand, Plan, and Produce the New Business Writing Genre
Maria Wolfe, Cornell University
Salon 3
2:40 PM – 3:35 PM
- Social Media, Infographics, and the Role of Information Literacy in Business Communication
Christopher Toth, Grand Valley State University; Rachel Wolford, University of Minnesota Duluth; Hazel McClure, Grand Valley State University
Room: Milo V
3:10 PM – 3:35 PM
- Officially Mandated BELF and the Native Speaker Problem
David A. Victor, Eastern Michigan University
Room: Salon A - The 12th Asia-Pacific Conference of ABC in Kyoto, Japan
Naoki Kameda, Doshisha University; Momotaro Takamori, Doshisha University; Morihiro Shirouzu, Doshisha University; Munetsugu Takeda, Doshisha University
Room: Salon 2 - Social Media Tips and Activities
Cindy Drexel, Western State College of Colorado
Room: Milo IV - The Distance Learning Dilemma— What Do Students Really Want?
Karen K. Waner, University of Central Missouri; Yue Cai-hillon, University of Central Missouri; Joan Mansfield, University of Central Missouri; Matt Houseworth, University of Central Missouri
Room: Milo I - Assessing Students’ Needs: A Three-Year Survey of an Undergraduate Business Writing Course
Yong-Kang Wei, University of Texas at Brownsville
Room: Salon 1 - Organization Speaking with One Voice During Crisis: The Diffusion of BP’s Message Through Mediated Channels During the Gulf Coast Disaster
Augustine Pang, Nanyang Technological University
Room: Kou - Using the Rubric: Instructional Design and Structured Feedback to Create a Business Writing Culture
Dale Cyphert, University of Northern Iowa; Holly L. Malm, University of Northern Iowa; Cynthia Goro, University of Northern Iowa
Room: Salon B - Sustainability Through Writing: The Business Communication Class and Local Nonprofits
LeeAnne Giannone Kryder, University of California at Santa Barbara
Room: Honolulu - Requirements of a Businessperson Who Can Work Globally
Shun-itsu Nakasako, Chuo University
Room: Salon 3 - Exploring Power and Ethics in Crisis Communication Analysis
D. Dina Friedman, University of Massachusetts
Room: Milo III
3:40 – 3:55
- Break
4:00 PM – 4:25 PM
- The Rhetoric of the Business of War
James M Dubinsky, Association for Business Communication
Room: Salon 1 - Developing Interpersonal Communication Skills: Results of Recent Research in a Corporate Environment
Geraldine Hynes, Sam Houston State University; Sam DeKay, St. John’s University and BNY Mellon Corporation
Room: Salon A - “Eighty Percent of Success Is Just Showing Up:” How Instructor Communication Impacts Business Students’ Class Attendance
Jason Snyder, Central Connecticut State University; Robert Forbus
Room: Salon B - Tales from the Trenches: Business Communication and Today’s Academic Environment
Holly Lawrence, University of Massachusetts Amherst; Kathryn Rentz, University of Cincinnati; Paula Lentz, University of Wisconsin-Eau Claire
Room: Salon 3 - Brave New World of Social Media: Law Lags Technology
Carson H Varner, Illinois State University; Katrin C Varner, Illinois State University
Room: Milo V - An Intercultural Analysis of Conflict Management and Resolution between Western and Chinese Managers
Bertha Du-Babcock, City University of Hong Kong
Room: Milo IV - The Greenwashing Connection Between Language and Lawsuits
Barbara D. Davis, The University of Memphis
Room: Kou - Three Steps to Having Successful Conflict Conversations at Work
Jeanette St. Clair Martin, University of Mississippi
Room: Salon 2 - “Sustainability” on the World Top Corporations’ Websites: An Analysis from the perspective of Business Communications
Yukio Hisashima, Osaka Prefecture University
Room: Honolulu - “Just in Time” Applying the Concepts of Inventory in Business Communications
Bill McPherson, Indiana University of Pennsylvania; LeAnn Wilkie, Indiana University of Pennsylvania
Room: Milo III - Video Minimal Manuals in Business Communication Courses
Ehren Helmut Pflugfelder, Oregon State University
Room: Milo I
4:30 PM – 4:55 PM
- Impact of Music Intervention on Anxiety Prior to Presenting
Heidi Schultz, UNC-Chapel Hill
Room: Milo III - Relational Practices and Their Impact on Intercultural Interactions
Stefanie Stadler-Norman, Nanyang Technological University
Room: Salon 2 - Selling Sustainability: The Use of Symbolism in Corporate Communication about Environmental Values
Daphne A Jameson, Cornell University
Room: Milo IV - Lessons From the Trenches of an Online MBA Program: Adapting Business Communication to the Virtual Classroom
Courtney Wright, UNC Chapel Hill; Patricia Harms, UNC Chapel Hill
Room: Salon B - Nurturing Creative Thinking in Business Students
Robyn C Walker, University of Southern California
Room: Milo I - Company Annual Report: Evaluating the Essentials
Diana M Brown, Purdue University; Teresa Taylor Sekine, Purdue University
Room: Milo V - Tooting One’s Own Horn about Environmental Sustainability: Analyzing the Online Discourse of Electric Car Drivers
David Alan Sapp, Fairfield University
Room: Kou - Editor on My Phone: Using Online writing evaluators to Improve Writing Skills in the Working Adult Graduate Student
Susan Lynn Luck, Pfeiffer University
Room: Salon 3
4:30 PM – 5:25 PM
- Eye-Tracking in Business Communication: A Sustainable Approach
Tharon Wayne Howard, Clemson University; Abigail Johnson, Clemson University; Kate Crane, Texas Tech University
Room: Honolulu
4:30 – 6:30 PM
- Teaching with Technology in Business Communication: Practical and Painless!
Gail Cruise, University of Massachusetts; Amy Newman, Cornell University; Jennifer Loney, Portland State University
Room: Salon 1
5:00 PM – 5:25 PM
- Improving English Fluency of International Students in 15 Weeks: Fantasy or Reality?
Maryann T. Wysor, Georgia State University
Room: Salon 2 - Corporate Codes of Ethics connecting with Corporate Sustainability Communication
Jana O’Keefe Bazzoni, Baruch College; Deborah Rolland, Unitec Institute of Technology
Room: Milo IV - Editors’ Panel: Publishing in Business Communication Journals
Melinda Knight, Business Communication Quarterly; Robyn Walker, Journal of Business Communication
Room: Salon 3 - What Makes Speeches Become Business Speeches? : A Perspective From Metaphorgrams
Toshihiro Shimizu, The University of Shiga Prefecture
From:Milo V - A Comparison of Corporate and Academic Frameworks for Evaluation of Learning
Kathryn Susan ONeill, Sam Houston State University; Geraldine Hynes, Sam Houston State University
Room: Salon A - Best Practices: Teaching a Business Communication Online Course
Betty Foust Chapman, NC A&T State University
Room: Milo III - Scaffolded Instruction of Sustainability in Business Communication Teaching Methods Courses
Kenneth Robert Price, University of Wisconsin – River Falls
Room: Kou - Coaching International MBA Students Inside and Outside the Graded Classroom
Lisa Murray, University of Tennessee
Room: Salon B - Leveraging Global Virtual Teams for Business Communication
Karin Goettsch, University of Minnesota
Milo 1
5:30 PM – 6:30 PM
- BCQ Editorial Board Meeting
Room: Salon A - Graduate Studies Committee
Room: Salon B - Teaching With Technology SIG
Room: Salon 1 - International Issues Committee
Room: Salon 2 - Diversity Initiatives Committee
Room: Kou - C.R. Anderson Research Foundation Board
Room: Salon 3 - Student Competition Committee
Room: Milo I - Undergraduate Studies Committee
Room: Milo III - Academic Environment
Room: Milo IV - JBC Editorial Board Meeting
Room: Milo V
6:45 PM – 8:45 PM
- ABC Reception, Co-sponsored by Business Expert Press (BEP)
Pualeilani Terrace
